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WHAT
ARE YOUR CLOSING GOALS FOR 2001?
Loan Closings Vs. Advertising Money
Your 2001 Marketing Program
|
Number
of Desired Loans to Close
|
Conversion
Rate
|
Number
of Leads Needed
|
|
100
|
20%
|
500
|
|
200
|
20%
|
1000
|
|
500
|
20%
|
2500
|
Consider
the cost to close 200 loans.
-
Advertising in the paper, direct mailings, list purchases, Yellow
Pages or developing a web site could run as much as $10,000 per
month, easily. You could spend that much each month on the Yellow
Pages alone!
- All
of this advertising could gain you only shoppers and customers who
will contact 5-10 different sources. Imagine
the madness!
Now, let’s say you purchase 1,000 leads from a source that
has real customers looking to close a mortgage now.
-
The total cost for 1,000 leads would be $29,000. If you close 20%
(and you should), assuming the average profit is $4,000*, this means
you will profit and/or make $800,000! It’s a no brainier! We
all know that the profit on sub-prime
mortgages can range from 2-10% of the loan amount.
Stop paying for high cost advertising and put your dollars to work
for you!
With our Mortgage Leads you can succeed in closing more deals. You
may never have to spend another dime in advertising. We will deliver
highly motivated customers to you!
Discover how easy it is to stay ahead of the competition and lower
your advertising budget. Put more money in your pocket! If you want
to spend more money, use it to take a vacation.
* Based on an average loan amount of $100,000 and 4
points profit (both upfront and yield spread premium). Many loans
will average a higher percentage. We have opted for the more conservative
approach!
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