Use Both Paid and Organic Advertising
Social media is one of the most important branding strategies for every organisation. Nowadays, with so many using social media, every business needs to be on it. However, leveraging it can be distinctly challenging if you don’t know what you are doing and you are inexperienced.
Not every social media platform is well-suited for recruitment marketing. Because of this, you need to try to identify the right platforms to leverage. It’s essential to know where your target market is located. You want to expend the most energy and use your resources to target the right platforms where your preferred candidates are spending the most time. For instance, LinkedIn could be a very effective platform when you are posting any open roles you are looking to fill. However, you can reach a lot of younger generations by posting more on Instagram and even Snapchat.
No matter your goals, you want to be leveraging both organic and paid advertising. Each strategy should be utilised to try to maximise your returns on your marketing efforts. It’s a good way to ensure you have a constant stream of leads flooding into open positions. You can also use recruitment marketing strategy to find marketing jobs.
Leverage Your Owned Channels
Both your blog and website should be your greatest resources for marketing open positions. Both of these channels are excellent for marketing your company’s branding and marketing efforts. By creating and posting content on your site, you can generate greater awareness and more interest for your candidates.
The “careers” page on your site is a good place to advertise open positions. You can use this as a page that you continue to update. A lot of candidates looking for work are going to visit your site and directly go to the open positions you have listed on your site. Creating a page dedicated to these can make it easy for them to find them.
Try to brand these pages and internally link to them. This can help to attract more people to open positions that you have. You should be sending people from social media to your site for better conversions.
A great thing to do when you are looking to position yourself in the marketplace as a recruiting expert is by having experts posting on various related topics within the industry. You want to have experts utilising their authority and posting informational and educational content. All of these things can help to attract excellent candidates to your organisation.
You want your company to have active social media and online profiles, but leveraging high-quality content is key. You need to position your company as an authority within the industry to attract the best talent. You can do this by getting various experts from industries that you are hiring to publish blog posts and articles. Utilising their experience and their words of wisdom on your website only lends more credibility to it. It’s a great way to get the word out about your company as a recruiting expert. You can then leverage this content and re-publish it across various social media outlets.
While many assume email as a medium is dead, it isn’t. However, it’s not only viable when used for marketing. You can leverage email to effectively engage in slow drip marketing where you continue to build a warm pipeline of potential candidates for the future. By nurturing these people with your email marketing, it can prove to deliver you a lot of leads that can be converted in the future.
As you continue to build personal relationships with these prospective candidates, it can help you put together a talent pool that you can pick from when the time comes for you to fill an open position. A newsletter does exactly what you want as a recruiter. You get to communicate new roles that have opened up, send out new information about companies, and more. It’s also a good way to engage with an optimised talent pool more regularly.
Repurpose Your Recruitment Marketing Content
When you are looking to market open positions, one of the things you need to be doing is repurposing your most valuable content. This doesn’t mean to be duplicating content, but it does mean leveraging existing content you have to repurpose it through other outlets. There are tremendous benefits to repurposing your content. Not only does it help you pump out more content, but it also helps minimise resources and expenses for creating the content in the first place. It also increases returns with that content.
For instance, if you host a webinar, you can easily repurpose the content by posting short-form videos across LinkedIn. You can also repurpose a blog post and turn it into a short-form video that can be posted on YouTube. The options are endless.